FAQ
Q: What search engines are most used in Japan?
Yahoo! Japan is number 1. Google Japan is number 2. Figures on their market shares found on the net vary, and accuracy is debatable. From the traffic analysis of our clients’ websites, we estimate the shares to be about 50-55% for Yahoo! Japan and 35-40% for Google. Bing is distant number 3 with about 2% of the share as of July 2010.
One of the reasons for Yahoo! Japan’s popularity is its well-branded name recognition and its position as a portal website that offers a wide range of additional services in addition to search, including shopping, auction and blog hosting. While Google Japan tends to be favored by the heavy Internet users, Yahoo! Japan seems to appeal to a wider range of population in the country.
Q: I have my website translated to Japanese. What do I do next?
Here is a list of things we recommend to do.
- Check the quality of the Japanese translation and make sure the right keywords are used
- Evaluate if you need or want to do further SEO work
- Submit your website to Google in Japanese
- Conduct a test Pay-Per-Click campaign
Q: How do I check the quality of the Japanese translation and make sure correct keywords are used?
What you need is someone qualified to do the work for you, and the qualifications are:
- Ability to write Japanese at professional copy writing level
- Ability to look around on the net in Japanese language, learn the terminology that people use specific to your business, and figure out the most important keywords for your website.
If you don’t find a qualified person around you, we can do it for you.
Q: How do I know if I need SEO service on my Japanese site?
One way to know that is, naturally, by searching for your website. Another quick way is to look at the source code of your Japanese website, using the brouser, and see if the title tag () is there, written in Japanese and including your most important keyword. That is a must. If you are not sure, contact us to take a look at your website. </blockquote>
<strong><a name="q04">Q: How do I submit my website to Google?</a></strong>
<blockquote>It’s simple. Once your website has sections written in Japanese, all you need to do is simply submit your URL at Google’s website submission page.
</blockquote>
<strong><a name="q05">Q: How do I submit my website to Yahoo! Japan?</a></strong>
<blockquote>You don’t need to. Now that Yahoo Japan is using Google’s search technology, submitting your site to Google takes care of both Google and Yahoo Japan.
</blockquote>
Do you have other questions? Please contact us.
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